The Basics of Marketing Farmed Tilapia

There has been massive growth in the popularity of tilapia worldwide and that is why you are quite urged to know all the basics in marketing your harvested fresh tilapia so that you get the best price for them. Who wants to be satisfied with just being able to “unload them” when they are in such high demand?  After reading this, you will surely get more interested in the business of farming tilapia.


Because farming tilapia is not that hard, the price of this seafood is not as expensive supermarkettilapia 300x203 The Basics of Marketing Farmed Tilapiaas compared with some other seafood. Tilapia prices will only change depending on the quantity that a customer will buy, the exporting country, and the nature of the store that sells tilapia. Tilapia is still affordable compared to others though there is an increased price on some stores. This is pushing a lot of entrepreneurs to try out tilapia farming.


If you are a producer of fresh tilapia, it will be a good start if you will first offer your products to seafood restaurants since you can make them as your regular buyers if they are satisfied with your products. Be sure you have put all your knowledge in farming tilapia so that your products will be bankable to seafood restaurants. Consider introducing your harvested tilapia with a cheaper or wholesale price.


If you don’t have any contacts or known seafood restaurants, you can always shift your sales to wet markets. All your sacrifices in tilapia farming will be surely paid when you sell them to wet markets. Most of the sellers there are demanding for bulk orders making you sell all your products in a matter of hours.


If you are planning to be a tilapia exporter, be sure you have all the resources needed for exporting. You can even enlist the services of an export agent to guide you through this process in the beginning.  You will always gain back all your expenses in exporting tilapia since lots of countries now love the taste of tilapia. This marketing strategy is just recommendable to those who can spend the money upfront since larger amount of expenses are needed in exportation of products.

Feeding and Harvesting Farmed Tilapia

Planning to start tilapia farming but having doubts as to how to feed and harvest tilapia? Feeding and harvesting tilapia will influence tilapia farming.

How to feed tilapia?

If you want a good harvest of tilapia then you must feed the tilapia accordingly. Tilapia requires many nutrients and the requirement of each nutrient is determined by many factors.The factors like size, condition and age influence the quantity of nutrients that you should include in the diet of the tilapia on a tilapia farm. You must take care of the quality and quantity of the various components of the tilapia diet.

Earlier people used to think that the growth of tilapia could be maximized by increasing Tilapia Feed jpg 300x249 Feeding and Harvesting Farmed Tilapiathe amount of food in their diet. But later research showed that maximizing the intake of food affected the harvest of farming tilapia. It lead to uneaten feed which reduced the quality of water, breeding performance and fish health.

Tilapia farming can give you huge profits only if the breeding rate of tilapia is high. If you want the breeding rate to go high then you must increase the level of protein and energy in the diet. “Small fish, small feed; large fish, large feed” is the philosophy used by many people who are into farming tilapia.  But that is not true for tilapia fishes. Tilapia fishes prefer only small feeds.

How to harvest tilapia?

The most important part of farming tilapia is harvesting. The best way to harvest tilapia is through draining and seining.  Capturing tilapia is not at all easy as tilapias are skillful jumpers. Seining alone is not enough. There are many techniques of harvesting like thinning, draining and seining.

Seining is not recommended while harvesting tilapia in the pond as it does not ensure total harvesting. Mixed sex culture and male fingerling rearing are some techniques that help in increasing harvest in tilapia farming. The growth rate of tilapia can be promoted by mixed sex culture and male fingerling rearing.

The Popularity of Tilapia as a Seafood

Tilapia has already gained its popularity to most seafood restaurants because of its unique taste and affordability. Variety of tilapia recipes is now popular in Western countries making the tilapia as one of the favorites when it comes to fish recipes. Because of the gradual increase of its popularity, tilapia farming nowadays is now recommendable to those who are looking for a profitable business. If you now own a tilapia farm, you are lucky. In less time, you will be lined up with the most successful tilapia farmers worldwide.


Tilapia farming is a good choice if you are searching for a business which only needs a Garlic Herb Tilapia.ashx  300x300 The Popularity of Tilapia as a Seafoodminimal level of maintenance. Because of this, tilapia farm owners are now selling their products for a cheaper price because they can still get their profits faster than any other businesses. Sometimes, tilapia vendors are even imposing great discounts to their customers. With this, it can be seen that tilapia is an “income generator.”


The popularity of tilapia at the Western countries made a positive effect to Asian tilapia exporters. Tilapias from Asian countries are indeed more tasteful and delicious that is why the Western countries prefer importing goods from the leading Asian exporters such as China, Indonesia, Philippines, and Taiwan.


Because of the affordability of tilapias, there is no doubt why this seafood is now ranked as the favorite seafood all over the world. Affordability would not be enough to gain its popularity. The unique taste of the meat of tilapia is so addicting making it loved by many.


To conform to the gained popularity of tilapia, famous chefs are now in the process of making unique recipes which involve tilapia. They believe that tilapia can produce thousands of recipes because of its flexible taste and availability from tilapia farming. Some seafood restaurants are now offering wide range of recipes of tilapia to earn more customers.